Resume

Twenty years
of details.

Two decades running my own business, then seven years building websites, stores, brands and videos for clients on four continents.

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Experience

2026 — Now

Founder & President

Lushah Digital Inc. · Ontario, Canada

Agency for WordPress and Shopify/WooCommerce development, graphic design, video, SEO and digital marketing. 210+ projects completed across every service, for clients in Canada, the US and beyond.

2022 — Now

Founder & Publisher

Shih Tzu Pedia & Scale Blog · Online

Independent guide sites I research, write and run, published under Lushah Digital. Shih Tzu Pedia (since 2022) offers research-backed care, health and grooming guides for Shih Tzu owners. Scale Blog (since 2026) covers industrial, agricultural and laboratory weighing: scale selection, calibration and NTEP compliance across six US industries.

2020 — Now

Ecommerce & Creative Manager

SellEton Scales · California, USA (remote)

Run the Shopify store end to end: product content, merchandising, SEO, marketing materials, brochures, video and performance reporting for a US manufacturer of industrial scales.

2023 — Now

Ecommerce & Creative Manager

Liberty Scales · USA (remote)

Product content, campaigns, promotional banners, email templates, product imagery and Amazon brand content for an NTEP-certified scale dealer.

2023 — Now

Web Developer (on call)

HueBlue · Lahore, Pakistan (remote)

Front-end and back-end WordPress and Shopify work for ecommerce, business and publishing clients.

Now

Chief Media Coordinator

Minhaj-ul-Quran Canada & MMCC · Ontario, Canada

Social media, event coverage and community storytelling.

2019 — Now

Freelance Digital Designer

Upwork, Fiverr, Freelancer, Guru · Worldwide

Websites, graphics, video and podcast editing for clients in Canada, the US and Australia, including Naomi Peris (2019 on), Blue Crane Capital (2019–2023), Duo Finance (2021–2023) and The Balanced Practice (2023).

2020 — 2024

Video Editor

Adjuster University · USA (remote)

Edited course videos, Xactimate training and the “Adjusting to 6-Figures” podcast for the leading independent claims-adjusting school.

2000 — 2020

Owner & CEO

Lushahz Goldsmiths Company · Lahore, Pakistan

Founded and ran a jewellery manufacturing and retail business for twenty years: design, production, suppliers, sales, staff and finances.

Skills

Web & ecommerce

  • WordPress
  • Custom themes
  • WooCommerce
  • Shopify
  • Liquid
  • WP-CLI
  • phpMyAdmin
  • Hostinger hPanel
  • CDN & caching
  • Google Apps Script

Design

  • Brand identity
  • Adobe Illustrator
  • Amazon Brand Story
  • Brochures & catalogues
  • Social graphics
  • Email templates

Video & audio

  • Promo & product video
  • YouTube channels
  • Course video
  • Podcast editing
  • Short-form reels

Growth

  • Technical SEO
  • Rank Math
  • Content strategy
  • Digital campaigns
  • Helpdesk automation
  • Reporting

Education

2016

MS Business Administration

Virtual University of Pakistan

Major in Marketing.

2014

BS Business Administration

Virtual University of Pakistan

Major in Management.

1995

F.Sc. (Pre-medical)

Government Islamia College, Civil Lines, Lahore

Biology, chemistry and physics. I left the frogs to the doctors.

Certificates

Oct 2025

Conflict Resolution Workshop

TNO

Sep 2025

Retail Sales & Customer Service Workshop Sessions

TNO

Aug 2025

Office Skills Workshop Sessions

TNO

Nov 2019

Certificate in Graphic Design

Certificate ID: KPGBSDJPQ

Nov 2019

Certificate in Freelancing

Certificate ID: CJG6VG3PQ