7 Years of Experience
2016Virtual University of Pakistan
MS Business Administration
Master of Business Administration graduate with a major in Marketing, specializing in advanced marketing strategies and consumer behavior analysis.
2014Virtual University of Pakistan
BS Business Administration
Bachelor of Science in Business Administration graduate with a major in Management, skilled in organizational leadership, strategic planning, and operational efficiency.
1995Government Islamia College, Civil Lines, Lahore.
Completed F.Sc (Pre-medical) with a strong focus on Biology, Chemistry, and Physics, laying a solid foundation in scientific principles and research methodologies.
2023 - CurrentSellEton Scales | Liberty Scales - United States
Digital Content Manager
Job Duties: Building and managing Shopify stores, ensuring a seamless online shopping experience. Managing various social media accounts, including a YouTube channel, to enhance brand presence and engagement. Creating and editing videos, tailoring content to resonate with diverse audiences. Designing brochures, catalogs, and other print materials, combining creativity with brand messaging for impactful visuals.
Since 2023HueBlue - Pakistan
Job Duties: WordPress development, including theme customization, plugin integration, and SEO optimization. Ensuring responsive, user-friendly designs with regular updates for security and optimal performance across all devices and browsers.
Since 2020Adjuster University - United States
Job Duties: Editing and producing high-quality video content for online courses, ensuring clarity and engagement. Responsible for overseeing and managing the Adjuster University YouTube channel, including video editing, content scheduling, audience interaction, and channel optimization.
Since 2019Naomi Peris - Australia
Job Duties: Crafting and refining video content to high standards, focusing on clear communication and audience engagement. Tasked with the effective management of the Adjuster University YouTube channel, encompassing content planning, video editing, audience engagement, and channel growth strategies.
Freelance Digital Designer
Job Duties: Creating visually engaging designs for digital and print media, and expert in WordPress website development and customization. Producing and editing videos for various platforms, ensuring content is engaging, informative, and aligned with brand identity. Refining audio content for podcasts, focusing on clear sound quality and compelling narrative flow. Crafting and editing short-form video content specifically for social media platforms, tailored to increase viewer engagement and maintain brand consistency. Designing, customizing, and maintaining WordPress websites, including theme customization, plugin integration, and ensuring cross-platform compatibility. Best practices in web design and performing regular site updates and maintenance for optimal performance and security. Extensively worked on diverse online platforms including Upwork.com, Fiverr.com, Freelancer.com, and Guru.com, showcasing a broad range of digital design skills and project versatility.
2023The Balanced Practice - Canada
Job Duties: Editing audio for podcasts, ensuring clear sound quality and engaging storytelling. Editing short-form video content tailored for various social media platforms, focusing on viewer engagement and brand consistency.
2020 - 2023SellEton Scales - United States
Social Media Manager | Video Editor | Graphic Designer
Job Duties: Managing social media strategy and content, expert video editing for impactful storytelling, and designing visually appealing graphics to strengthen brand identity across digital platforms.
2021-2023Duo Finance - Australia
Graphic Designer | Video Editor
Job Duties: Crafting engaging visual designs for multiple platforms, encompassing both digital and print formats. Executing all stages of video production, from initial cutting to final edit, ensuring content is both engaging and informative.
2019 - 2023Blue Crane Capital - Australia
Graphic Designer | Video Editor
Job Duties: Creating visually appealing designs for a variety of mediums, including digital and print materials. Cutting, editing, and producing video content that engages and informs the audience effectively.